Paul Geller
 

Serial entrepreneur, digital transformation officer and strategic communications guy.

 
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Hi. I’m Paul Geller. Most recently, I oversaw the technology-focused rebrand of Kabbalah Centre International as their Chief Marketing Officer, operating in 12 languages across 17 counties. In 2016 I served as a strategist on the team that built the infrastructure for former New York City Mayor, Mike Bloomberg's 2016 U. S. Presidential campaign. I’ve been in public policy since 2011, first privately as the EVP of Government Affairs at Grooveshark, then as the Managing Director for the start-up-focused public interest group, Engine Advocacy. In 2012 I was elected to the Audio Board of the Consumer Technology Association (CES) and represented publishers in the early Do Not Track conversations at W3C. Before ‘policy work’, I was running technology focused ad-agencies and served as the EVP of Information Products for Grooveshark — overseeing the largest unadulterated music consumption dataset in human history. I get excited about the technologies driving digital advertising space, modern development languages, AI/neural networks, blockchain and the regulatory frameworks around intellectual property, copyright and consumer technology.

 

I love building visionary digital strategies and the teams that bring them to life.

 
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I started building websites in the early nineties, including some of the first real estate websites with browsable MLS’s. By 2001 my team led the internet marketing for all of the Cendant companies (Coldwell Banker, Sotheby’s and Century 21). After 9 years I sold my company to a larger agency. Here’s what I’ve been doing since.

 
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Technology Advisory & Holding Company

Dialect is a New York-based technology advisory run by a Paul Geller.

In two decades of work & play, Paul has launched a half dozen companies, built large data-mining operations, rebranded an ancient spiritual organization and been personally sued for $17 billion. He effectively lobbied Congress and the White House on intellectual property issues, broke the Internet and was tapped to research the feasibility and build the infrastructure for Mr. Bloomberg’s 2016 Presidential exploration.


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A Mystical concoction from the balearic Islands

Hierbas is an alcoholic beverage first distilled by Spanish monks more than 200 years ago. This 50-70 proof blend of herbs native to the Spanish Balearic Islands is rich in flavor and packs a surprising punch with limited next-day repercussions. In fact, Christian monks settling in Spain used the fermented anise as a catalyst for extracting and preserving the essential oils from the local medicinal plants: fennel, thyme, rosemary, lavender, rue, eucalyptus, chamomile, juniper, marjoram and mint. This first started as a passion project and is now a proper business with distribution coming to New York, California and Florida by the end of 2019.


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A Global Rebrand for a 5000 year Old Wisdom

The ancient wisdom of Kabbalah predates formal judeo-christianity. With many of the sacred texts written in Aramaic, most of the commentaries in Latin or Hebrew, and the religious prohibition on its teaching outside of the initiated, it had been kept secret right up until around 1969, when the Rav (sacred teacher) and his wife agreed to start teaching publicly to followers of all faiths and the secular alike. After nearly 50 years of organic growth and a brief stint in the spotlight with the A-list, TKC asked if I would serve as their first Global CMO and oversee a complete overhaul of their offerings, digital or otherwise. I’ve been interested in the ancient and sacred for some time so this has been really enjoyable for me.


A master class

As part of my duties at The Kabbalah Centre, we built a master class to facilitate on demand learning of the ancient spiritual wisdom. We partnered with MILK Studios and Italian LMS provider, Docebo to build Kabbalah One, a learning experienced customized for this unique practice and the learners we would be delivering it to. What resulted was the first ever master class in personal transformation.


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Engine AdvocacY

I’ve been active in technology policy for some time, so when I was offered the role of Managing Director at Engine, I jumped at the chance. Engine Advocacy is a small Silicon Valley-based public interest group that keeps tech company and startups informed and active on regulatory issues facing the bleeding-edge. I enjoyed the frequent meetings with some of the most interesting companies in the world and the legislators / administrators that have an often outsized influence over their destiny. We represented the interests of every company from Google and Uber to Reddit and Soundcloud.


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A Presidential Campaign

Former NYC Mayor Mike Bloomberg has often been considered a Presidential contender. In 2016, I served on a small committee that aimed to elect the first independent President in nearly 100 years (or ever, depending on your interpretation of history). Mayor Bloomberg remains a viable candidate and the strategy we built remains usable, so this is about all I can share on that.


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Consumer Technology association

The Consumer Technology Association recently updated its name from the Consumer Electronics Association but they continue to produce the largest trade show in the world — CES. During my years at Grooveshark I also served on their Audio Board which was tasked with formulating audio standards for interoperability and forming consensus positions in order for the industry to educate lawmakers and regulators on our respective positions. I continue to contribute to the mission of CTA and occasionally participate in policy activities in furtherance of their mission.


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A Large unadulterated music consumption dataset

At the time the lawsuit was filed, Grooveshark was one of the largest on-demand music streaming services in the world, boasting some 2 billion streams per month to more than 30 million users in 24 languages. Had the music industry decided to license Grooveshark and Spotify, artists would not be facing the dim view of near complete monopolisation in music distribution space. By the time Grooveshark ceased operation in 2015 it had succeeded in popularizing music streaming, democratized a distribution process outside of the major labels and unbenounced to all but a few high profile partners, we had created the largest unadulterated music consumption data set in human history. As the EVP of Information Products, I worked with a talented team of developers to create a platform that allowed every musician in the world real time access to in depth insights. We helped them plan tours, schedule releases and partner with brands, sometimes inventing completely new revenue models that are now commonplace.


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A social network for the obsessively organized

John Ashenden has an incredible mind for the visual representation of information. I met him as the head of product at Grooveshark and we continue to work together on projects to this day. One of our earliest projects together was called Sociali.st. Recognizing the trend towards instantly digestible information forming at then start-ups like Buzzfeed, we merged this trend with actionability and the ability to collaborate — integrating some dozen APIs from providers like Netflix and Foursquare, IMDB and Amazon. Though we had high profile media partners on launch like Vice, MILK and the New York Times, Sociali.st failed to achieve scale. After two years of self-funding, John and I agreed to close up shop.


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Cause-Based Ad-Tech

Around the same time that John and I were working on Sociali.st, I was recruited by an angel-funded ad-tech startup called We Can Do, to serve as their Chief Technology Officer. Founded by Barnett Zitron (then Managing Partner @ MADE Fashion Week) and Jonathan Hunt (then head of marketing @ Vice Media), We Can Do sought a process patent for deploying ad partnerships that transferred donations to nonprofits in exchange for brand-partner advertisement engagements from prospecting customers.


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What if you could fake a life... or a million

Encryption is only as strong as its weakest link. But what if you were untraceable simply because there were thousands of you doing slightly different things than the real "you"? Who would be able to tell which trail leads to you? I decommissioned Living Will in 2016.


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One of the first Search Marketing Firms

National Metrics was one of the earliest search marketing firms in the United States. Spun out of an early company from the ‘90s, NM carved out a specialization in the health and wellness industries and dominated this sub category for more than a decade. National Markets was sold in a cash and equity deal to a new parent company in 2009.


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Dance music that spanned the globe

I founded Republic in 2001. Wherein partners and I started building an indie-dance scene, bridging the gap between punk-rock and dance music that would be the foundation of the billion dollar EDM scene of the ‘10s. In 2009, 2012 and 2014 I sold most of the assets in a split US/International deal to Live Nation and Atlantis (Bahamas). You can still attend the CRUSH parties in the US, produced by Live Nation and CRUSH Club in the Atlantis Resort, Bahamas.