Building connection is the through-line in everything I do.

I started in nightlife—not because I loved the scene, but because I loved the way a great room could dissolve the space between people. That instinct—to create environments where strangers feel welcome—led me to the early days of online community-building, when the internet still felt like a shared experiment.

Today, I apply that same philosophy to brands and physical spaces. Whether through a bottle of Basbas, a political movement, or a building designed to foster belonging, I’m chasing the same outcome: helping people find each other in a fragmented world.

A Selection of Projects

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Scribbles

Ridiculous ideas, republished op-eds and general musings.

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