Hi. I’m Paul Geller. I’m currently overseeing the technology-focused rebrand of Kabbalah Centre International as their Chief Marketing Officer. In 2015/16 I was a political strategist serving on the team that was recruited to study the feasibility and then build the infrastructure for former New York City Mayor, Mike Bloomberg's 2016 U. S. Presidential campaign. I’ve been in public policy since 2011, first privately as the EVP of Government Affairs at Grooveshark, then as the Managing Director for the start-up-focused public interest group, Engine Advocacy and finally in electoral politics. In 2012 I was elected to the Audio Board of the Consumer Technology Association (CES) and represented publishers in the early Do Not Track conversations at W3C. Before my government work, I was running technology focused ad-agencies and served as the EVP of Information Products for Grooveshark — overseeing the largest unadulterated music consumption dataset in human history. I’ve always been interested in computers and networks and I’ve grown to love the debate surrounding the policy implications of automation. Due in some ways to my work with The Kabbalah Centre, I’ve had the opportunity to merge my policy interests with the exploration of consciousness and cosmology.
I love fighting big battles, refocusing big companies and rethinking big problems.
…but i’m not Paul Geller DDS, nor Paul Geller of Delivery.com. I’m not even the Paul Geller that’s an intellectual property attorney, though somewhat ironically, I was a personal defendant on the $17 billion IP lawsuit against my employer at the time, Grooveshark.
Get this! There’s also a Paul Geller that plays folk music, whereas I am the Paul Geller that was the lead guitarist for ‘90s punk band, Keepsake, the solo artist under my own name, producer and engineer for others. I was a DJ and producer under a pseudonym, the founder of CRUSH (now owned by Live Nation and Atlantis Resorts) and Republic Promotion Co., that in turn, developed CRUSH, PULP, SATURDAY/THURSDAY and helped program the openings of mega clubs Liv in Miami Beach and the legendary Club Firestone in Orlando, Fl.
I first started creating websites for small companies while in high school in the late 90s. Between tours and studio sessions with my band I built some of the first real estate websites with browsable MLS’s, eventually offering internet marketing services to Coldwell Banker, Sotheby’s and Century 21. After 9 years I sold National Metrics to a larger agency and then led the parent company for 4 more years. Here’s what I’ve been doing since.
A Presidential Campaign
Former NYC Mayor Mike Bloomberg has often been considered a Presidential contender. In 2016, I served on a small committee that aimed to elect the first independent President in nearly 100 years (or ever, depending on your interpretation of history). Mayor Bloomberg remains a viable candidate and the strategy we built remains usable, so this is about all I can share on that.
I’ve been active in technology policy for some time, so when I was offered the role of Managing Director at Engine, I jumped at the chance. Engine Advocacy is a small Silicon Valley-based public interest group that keeps tech company and startups informed and active on regulatory issues facing the bleeding-edge. I enjoyed the frequent meetings with some of the most interesting companies in the world and the legislators / administrators that have an often outsized influence over their destiny. We represented the interests of every company from Google and Uber to Reddit and Soundcloud.
A Global Rebrand for a 5000 year Old Wisdom
The ancient wisdom of Kabbalah predates formal judeo-christianity. With many of the sacred texts written in Aramaic, most of the commentaries in Latin or Hebrew, and the religious prohibition on its teaching outside of the initiated, it had been kept secret right up until around 1969, when the Rav (sacred teacher) and his wife agreed to start teaching publicly to followers of all faiths and the secular alike. After nearly 50 years of organic growth and a brief stint in the spotlight with the A-list, TKC asked if I would serve as their first Global CMO and oversee a complete overhaul of their offerings, digital or otherwise. I’ve been interested in the ancient and sacred for some time so this has been really enjoyable for me.
A master class
As part of my duties at The Kabbalah Centre, we built a master class to facilitate on demand learning of the ancient spiritual wisdom. We partnered with MILK Studios and Italian LMS provider, Docebo to build Kabbalah One, a learning experienced customized for this unique practice and the learners we would be delivering it to. What resulted was the first ever master class in personal transformation.
Consumer Technology association
The Consumer Technology Association recently updated its name from the Consumer Electronics Association but they continue to produce the largest trade show in the world — CES. During my years at Grooveshark I also served on their Audio Board which was tasked with formulating audio standards for interoperability and forming consensus positions in order for the industry to educate lawmakers and regulators on our respective positions. I continue to contribute to the mission of CTA and occasionally participate in policy activities in furtherance of their mission.
A Large unadulterated music consumption dataset
At the time the lawsuit was filed, Grooveshark was one of the largest on-demand music streaming services in the world, boasting some 2 billion streams per month to more than 30 million users in 24 languages. Had the music industry decided to license Grooveshark and Spotify, artists would not be facing the dim view of near complete monopolisation in music distribution space. By the time Grooveshark ceased operation in 2015 it had succeeded in popularizing music streaming, democratized a distribution process outside of the major labels and unbenounced to all but a few high profile partners, we had created the largest unadulterated music consumption data set in human history. As the EVP of Information Products, I worked with a talented team of developers to create a platform that allowed every musician in the world real time access to in depth insights. We helped them plan tours, schedule releases and partner with brands, sometimes inventing completely new revenue models that are now commonplace.
A social network for the obsessively organized
John Ashenden has an incredible mind for the visual representation of information. I met him as the head of product at Grooveshark and we continue to work together on projects to this day. One of our earliest projects together was called Sociali.st. Recognizing the trend towards instantly digestible information forming at then start-ups like Buzzfeed, we merged this trend with actionability and the ability to collaborate — integrating some dozen APIs from providers like Netflix and Foursquare, IMDB and Amazon. Though we had high profile media partners on launch like Vice, MILK and the New York Times, Sociali.st failed to achieve scale. After two years of self-funding, John and I agreed to close up shop.
Around the same time that John and I were working on Sociali.st, I was recruited by an angel-funded ad-tech startup called We Can Do, to serve as their Chief Technology Officer. Founded by Barnett Zitron (then Managing Partner @ MADE Fashion Week) and Jonathan Hunt (then head of marketing @ Vice Media), We Can Do sought a process patent for deploying ad partnerships that transferred donations to nonprofits in exchange for brand-partner advertisement engagements from prospecting customers.
What if you could fake a life... or a million
Encryption is only as strong as its weakest link. But what if you were untraceable simply because there were thousands of you doing slightly different things than the real "you". Who would be able to tell which trail leads to you? I decommissioned Living Will in 2016.